Important Metrics to Evaluate the Strength of Your Link Building Campaign, Link Popularity Articles

Link building is one of the most important aspects of site optimization for search engines. This element is quite wide in nature and that is why most of the webmasters fail to comprehend its value completely or in fact, misunderstood it. Such people work hard to avail these links but do not understand why they are required and how they are going to benefit their websites. Hence, it is important to evaluate their value or acquire them.

Following this is the synopsis of some specific guidelines catering to various very important aspects of link building. This will enable you to develop a clear understanding of link metrics and acquisition techniques. Without having the skill of evaluating a possible or previously built link, no one can reach the excellence of quality link building. Although a healthy link portfolio can bundle all kinds of links of varying values, but it is only the quality ones that serve the purpose of link acquisition goals and campaigns. There are certain aspects that you must keep in mind while working on building links. Discussed below, are a few of these points, which may turn out to be extremely fruitful for you.

• Link Placement: Stay away from areas such as "link" or "resource" pages and template footers which are commonly known for link exploitation. A highly disregarded or overlooked concept of the SEO industry, link placement is a metric that can bring huge impacts on its value. It is mostly missed by the webmasters because of block level segmentation, where the engines divide a web page, and devalue links in some specific areas.

• Age of Domain: This is, indeed, a complex concept. It is a fact that search engine heavily trust sites that have spent a considerable time with them; the older the site, the longer it is believed to have been building the same. Therefore, while hunting sites for posting into your link building campaign, you must utilize a tool to analyze the age of the domain for better rating and prioritization of your link acquisition campaign.

• Domain Authority: It is an integral requirement of any link building campaign. One must check out the authority of the domain because a link from or to a site with corrupted authority can lead to serious issues.

• Follow/no follow debate: Maintain a hold over the "follow/nofollow" debate as it develops. However, initial results may not exhibit tremendous change in the way the engines handle. All you need to do is to put a link carrying "nofollow" attribute to offer a slight value to your portfolio along with making addition to its natural composition.

• Page indexing: Check the index for the page or else, the robots.txt and the Meta robots tag for signs of elimination. This is an imminent requirement to check whether or not, will your link will ever be found and secondly, how much equity it can pass. Always avail the ones that come with 100% benefit but theoretical benefit.

• Relevant Authority of the Link Page: Instead of struggling hard to receive links from your competitors, put your efforts into following their relevancy and link portfolio. This is definitely a complex metric because if you weigh links value on the basis of their relevant authority then you would only gain chances to win links from your competitors. Relevant Authority explains that the ranking of page in SERPs is directly proportional to the authority it has for link equity in that term.

BrainPulse SEO Company India can help you with Link Building Services India. If you want to build your link popularity get in touch with us.

By: Article Publisher

Four Metrics for Determining the Value of Social Marketing

How much is a Facebook fan worth?

There has been a lot of discussion about this topic lately, among brands and marketers alike, that are struggling to quantify the value of social marketing efforts. Here in Albany, a local car dealership has been advertizing a $50 incentive to become their fan on Facebook. Another company has come up with a formula that they consider to be a scientific method of putting a dollar value on a fan, while other marketers rebut this formula as inaccurate.

So, who is right?

Honestly, I don’t think it matters. And at the end of the day, will the perceived value of your Facebook fans help inform any meaningful strategic social marketing decisions?

Probably not.

To effectively use social media as a marketing tool, marketers must be able to demonstrate the value that a follower base delivers to their clients. At Media Logic, we are taking a more qualitative approach to determining how social marketing is benefitting our clients’ brands and bottom lines. Using four metrics categories, we paint a valuable picture of the marketing impact we’re making through our clients’ social channels, one that delivers valuable insights and actionable conclusions.

Loyalty
Loyalty metrics look at the behavior of repeat visitors and the actions that caused people to become repeat visitors. By understanding the actions that encourage loyalty we can refine messaging, target promotions, and identify similar audiences.

Sample Metrics:

• Cross-pollination between different channels (Facebook to website, website to Twitter, etc.)
• Visitor recency (how long since the last visit)
• Comparing trends between new and returning visitors

Engagement
There are many different ways that visitors can engage with your brand. The goal is to determine which of these ways provide the most value in terms of conversions and loyalty.

Sample Metrics:

• Top-viewed and top-commented posts (so we know the types of content people find most interesting)
• Conversion rate and conversion efficiency (would be applied if we were driving people to a certain action)
• Raw author contribution (which measures the overall quantity of new content)
• Conversation rate (number interactions per post)
• Media consumption (video & photo views)

Authority/Reach
Authority and reach measurements help to gauge how widely content is being found and consumed. To measure authority and reach we take an outside-in view of traffic coming to our site.

Sample Metrics:

• Number of in-bound links from blogs and other sources
• Fans and fan growth rate
• Page views and page view growth rate

General KPIs
Key performance indicators (KPIs) measure the overall performance and health of marketingcampaigns. The metrics in this category are specifically chosen to measure success factors for individual businesses. In most cases, KPIs are measured against targets, which are pre-determined indicators for success or failure.

Sample Metrics:

• Demographic and geographic breakdown (to determine if we are hitting our target audience)
• Daily page view growth rate (measured against the number of followers to see if its keeping pace)
• Fan retention rate

To assign an arbitrary dollar amount to social connections, we would be underestimating the value of the very organic relationship between companies and their fans. And besides, every fan has significantly different levels of influence and engagement with brands and within their social networks. But by looking at patterns across the four metrics we’ve outlined, the real value of fans becomes much more evident, as we begin to understand why people choose to be a fan. And understanding what motivates consumers to action and advocacy on behalf of a brand is invaluable information for agencies and companies developing and refining social media optimization strategies.

Supply Chain Scorecard Is Good To Track Metrics

Keeping a supply chain scorecard is very important. This will include four divisions, and these will be the financial, customer, internal business and training. The first part will include all the details about the cost of production. This will include the cost of storage, transport and complete manufacture.

The customer part will talk about the delivery, fill rate for order and backorder levels. The internal business will deal with forecast error and also whether things are going as planned. Normally the scorecard is not planned for any supply chain, but it will be an eye opener for many measures. If you are not comfortable with numbers, then it is good to sue this.

It is not necessary to look at too many figures as well. You will have objectives, and thus this will be aligned with the measures. There should be targets for measures, and these would be good to keep tracking every month or so. For most organizations, this card is becoming very useful and they are using it to get some foothold over their competition.

The service post sales should be excelled in, for better margins and also good customer service. The inventory position as well as service levels can be balanced with the help of the scorecard. The greatest services at the lowest cost can be provided with this. Almost all aspects will be covered by the scorecard.

A lot of questions can be answered to many key questions with the help of the scorecard. It can be related to financial as well as operational aspects. A lot of opportunities can be unlocked, and the company can be improved a great deal y looking at the card. Your performance can be assessed very quickly.

The investment will not be much for the scorecard either, in terms of money as well as time. It is not required to use too much data on this card. Efficiency and effectiveness can be improved with the help of scorecards. This is a very important point to note, that the information on the cards should be kept to minimum.

The adaptability of the supply chain can be improved, and you could also get metrics which are predefined for the scorecards. Besides providing simple views of the company’s objectives, there will be a lot of options for analysis. The best way to use these scorecards is to give it out to all the people in the organization.

When this happens, they will all get a chance to look at what they are contributing to the company. Performance can also be measured with the help of these cards. A lot of activities with relation to performance can be managed with the help of the cards. This will be a very important way to improve the rankings of the company.

The visibility of such supply chains is important as well, as only then will they become effective in what they offer to the customers. That is why supply chain scorecard can be beneficial for all partners business.